
I'M
Pawel
Tulin.
UX & SERVICE DESIGNER, RESEARCHER & STRATEGIST
R
I'm a versatile Digital Strategist, UX Leader, and Researcher with a strong background in engineering and science. I specialize in designing digital ecosystems that seamlessly integrate business objectives, user needs, and technical feasibility. As a passionate advocate for customer experience, I bring deep expertise in User-Centered Design (UCD), applying iterative design, testing, and release strategies throughout the product lifecycle. My work revolves around leading and collaborating across cross-functional teams, ensuring alignment through strategic stakeholder communication. In recent years, my focus has been on designing for complex AI patterns, shaping intuitive and intelligent user experiences.

01 PROFESSIONAL
MY KNOWLEDGE LEVEL
UX DESIGN
95%
UX RESEARCH
85%
UX STRATEGY
95%
SERVICE DESIGN
85%
PROTOTYPING
80%
AI AND ML
85%
DESIGN THINKING
85%

02 PORTFOLIO
03 Experience
2022-2024
Fiserv
2019-2022
Technical Advisor, UX Strategist, Designer, Researcher
I worked on a number of financial projects, including redesigning software for Credit Card Management back office, and an AI automation for CFO back office.
ADP
AI Chatbot Designer and Strategist
I designed on a number of customer support chatbots powered by IBM Watson AI. Those chatbots were deployed in multiple countries and supported several languages.
2014-2016
G2A
2013-2014
Lead UX
I managed a team of designers, researchers and data scientists. Work was mainly focused on e-commerce, international payment systems and machine learning components.
IBM Watson
Experience DirectorI mainly worked on IBM Bluemix which is the cloud tool used to connect to Watson and other services from IBM and 3rd party vendors. Another area of my work was support system for IBM Watson clients. I also developed a lean research procedure for the use in Agile sprints.
2012-2013
GERSON LEHRMAN GROUP
Lead UX and Strategy
I led UX practice for this one of the biggest think tanks in the world. Projects included work on internal search engine, compliance workflows, on-boarding procedures and a lot of other interesting tools.
2010-2012
HNW
VP of UX
I headed UX for all financial projects in the agency. The biggest project was a complete revamp of digital presence for Lord Abbett, one of the oldest mutual firms in the world.